Coffee infused Coca-Cola. Coke Coffee was designed as an energy drink rather than your typical soda. Less sugary than your regular Coke and with more caffeine to pick you up when you need it, I don’t even know what took them so long to get in the market. Not that I will ever drink that stuff, but just saying…
Coca-Cola is diving into the coffee industry as they prepare for the launch of a coffee-infused drink to be released later this year.
Officials say Coke Coffee will have more caffeine than a regular can of Coca-Cola and will contain less sugar.
“Coke Coffee was designed to reach consumers during specific occasions and channels like the mid-afternoon energy slump of work,” said CEO James Quincey during an earnings call.
By the end of this year, Coke Coffee will be available in over 25 markets around the world.
Aside from coffee, Coca-Cola will also be testing a new energy drink in Europe.